A one-person design agency in the Rocky Mountains
I’m Samantha Pede, but please feel free to call me Sam. I’m a designer & researcher specializing in user experience, user research, and visual design. I love my craft and delight in the opportunity to do impactful work that transforms business through a focus on the end user.
Over the past decade, I've collaborated with and helped drive the design process for clients across several industries from healthcare to travel to education and from startups to nonprofits to large enterprise organizations. Early in my career, I also had the pleasure of creating and leading a small in-house design team at an international non-profit. More recently, I helped establish a user experience practice and led user research efforts at Dribbble. Currently, I’m focused on empowering entrepreneurs at Shopify.
On a personal note, I spend my free time exploring the mountains, practicing interior design, cooking delicious food, and watching movies. My husband and I also own and operate a bicycle and ski shop in Lander, Wyoming and we can often be found riding bicycles with our busy toddler and baby in tow.
Specialties
User Research
A key part of the design process is understanding who we’re designing for. I love learning about your users and making sure we keep their needs at the forefront of decision-making. I’ll also create visuals to help keep these findings easily shareable & top of mind.
UX Design
From creating new user interfaces to evaluating and improving existing ones, I’ll create pathways and systems of understanding to make the complex simple and usable before we focus on visuals. That way we can make sure we’re building the right thing.
UI Design
Whether it’s time to bring a new app to life or refresh an existing one, I’ll make sure we’re not only communicating the right message through the visuals and creating interactions your users will be familiar with, but we’re also creating something your users will love.