“If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful.”
–Alan Cooper
As a designer, I believe it’s my job to put you, your business, and your users first. It’s not about me. It’s about what’s best for your product.
A one-person product design agency in the Rocky Mountains.
I’m Samantha Pede, but please feel free to call me Sam. I’m a product designer with nearly 15 years of experience – specializing in user experience, user interface, and user research.
I have a proven track record with:
Leading teams, projects, and design
Creating functional, beautiful designs that provide a great user experience and that can actually ship
Rapid-iteration with a focus on the right fidelity for the right phase of thinking
Conducting user research and translating data and user research into high quality designs that improve the user experience
Establishing product vision to inform where we should go and what value we can provide
Stakeholder management – keeping the right people involved and informed at the right times
Connecting business and user goals – because both are critical to success
Collaborating with cross functional teams to ensure we’re creating the right thing
How Can I Help You?
User Research
A key part of the design process is understanding who we’re designing for. I love learning about your users and making sure we keep their needs at the forefront of decision-making. I’ll also create visuals to help keep these findings easily shareable & top of mind.
UX Design
From creating new user interfaces to evaluating and improving existing ones, I’ll create pathways and systems of understanding to make the complex simple and usable before we focus on visuals. That way we can make sure we’re building the right thing.
UI Design
Whether it’s time to bring a new app to life or refresh an existing one, I’ll make sure we’re not only communicating the right message through the visuals and creating interactions your users will be familiar with, but we’re also creating something your users will love.
Adding value for your users is just good business.
What do others have to say?
“Sam is a self-starter with great instincts for what is needed to move a decision forward. She is able to quickly understand a problem space and develop a multitude of possible solutions (including a recommended solution) that solve complex problems. When the team has hit an unexpected roadblock or pivot in strategy, she’s been quick to produce an opinion and supporting artifact to unblock progress. She’s also been influential in getting buy-in from senior stakeholders to maintain momentum. Her pace, fast problem solving, and breadth of problem solving is extraordinary.”
“Sam is able to tackle a very broad ambiguous problem and start producing coherent designs that suddenly make the seemingly impossible doable. I can confidently say there are very few UXers that can do the same.”
“I can’t say enough good things about Sam. Not only is she a seriously talented and professional UX designer and researcher, but she’s just a tremendous joy to be around and work with. She radiates empathy for users’ experiences and she truly cares about her work. I hope that my path crosses with Sam’s in the future. I’d gladly welcome the opportunity to work with her again.”
“I’ve worked with Sam on multiple products in various industries from healthcare, to B2C mobile apps, to enterprise software. Her passion for her work combined with her undeniable talent makes her an asset to any team. Don’t miss an opportunity to work with her.”
“I’ve got this short list of people that I’ve worked with in the past that I’d leap at the opportunity to work with again. Sam is absolutely on that list.”
“Sam is an incredible UX designer/researcher who I had the privilege of having on my team at Dribbble. She is thoughtful, thorough, communicates well, is an exemplary teammate and a great UX designer to boot. I would highly recommend Sam and hope to work with her one day again.”
